New Brand Releases

A collection of 131 posts

New Brand Releases

Still Austin Whiskey Co. Launches Tanager Cigar Blend Whiskey

“Tanager represents the culmination of years of careful blending and aging expertise. By using the Petites Eaux technique, weʼve created a whiskey that offers a unique complexity, with layers that reveal something new with each sip,ˮ said Nancy Fraley, Master Blender at Still Austin.

New Brand Releases

Minden Mill launches premium estate distilled whiskeys

All the whiskeys are aged in climate controlled rickhouses tied to specific weather stations in whiskey regions that inspired the distiller: the Speyside region of Scotland for the American single malt and Nelson County, KY for the bourbon and rye.

New Brand Releases

Four Roses Unveils Single Barrel Collection

The Single Barrel Collection will feature the first three new 100 proof Single Barrel bourbons  – OBSF, OESK, and OESO – alongside the flagship Single Barrel, OBSV.

New Brand Releases

Bourbon de Luxe returns to a legendary name in Kentucky whiskey

First created in the early 1900s by a Ft. Worth, Texas-based whiskey merchant named Milton Eppstein, Bourbon de Luxe is now being brought back as a super-premium Kentucky Straight Bourbon by the founders of Rolling Fork Spirits, Turner Wathen and Jordan Morris.

New Brand Releases

The Buffalo Trace Antique Collection returns for Fall 2024

William Larue Weller Bourbon shines among the Collection this year with its caramel notes and long, creamy finish. It's fitting that this year also marks the 25th anniversary of Sazerac Company's acquisition of the Weller brand.

New Brand Releases

Log Still Distillery releases new rye whiskey

Monk's Road Rye Whiskey is a proud proponent of the farm-to-glass approach, ensuring that the journey from raw ingredients to the final product is as transparent and pure as possible.

New Brand Releases

Maverick Distilling introduces Samuel Maverick Barrel-Aged Rum

Samuel Maverick Barrel Aged Rum is made with cane sugar and unsulphured molasses that are fermented in-house. The cane sugar is imported Colombian Panela, a raw sugar created by boiling down and evaporating the cane juice.

New Brand Releases

King of Kentucky Bourbon Releases Seventh Edition

This year’s release of 63 barrels came from the production dates July 19, 2007, and November 15, 2007.  All the barrels were aged in Warehouses G and J at the Brown-Forman Distillery.

New Brand Releases

Uncle Nearest launches Nearest Green Tennessee Whiskey

Nearest Green Tennessee Whiskey was created with inclusivity and versatility in mind—an everyday bourbon that bars and restaurants can confidently pour as their first choice for cocktails or when reaching for a bottle to satisfy any call for bourbon.

New Brand Releases

Penelope Bourbon introduces premium 2024 Estate Collection

The exceptional craftsmanship of the Penelope Estate Collection demonstrates the brand’s commitment to offering a portfolio of high-quality aged products sought out by aficionados, and hand-crafted in limited allocations by Penelope’s signature standards.

Industry News

Wes Henderson launches new portfolio of premium American whiskey: True Story

Wes Henderson is joined at True Story by his six sons, continuing the legacy of his father, Lincoln Henderson, who was responsible for creating some of America’s most beloved spirits.

New Brand Releases

Bardstown Bourbon Co. Introduces Silver Oak Finish, Discovery 12 In Time for Bourbon Heritage Month

Bardstown Bourbon’s Silver Oak finish is an expert blend of six 9- to 15-year-old bourbons, finished in Silver Oak Cabernet barrels for 17 months. The resulting bourbon offers an exquisite balance of ripe fruit, caramel and roasted nuts.

New Brand Releases

Little Book Announces Inaugural Series: The Infinite

Little Book ‘The Infinite: Edition 1’ will serve as the foundation of the line extension utilizing liquid from generations of the Noe Family through every future release.

New Brand Releases

Pursuit Spirits Releases New Double Oaked Rye Whiskey

Over 40 different oak experiments were conducted to find a profile that worked in perfect harmony with their Pursuit United Rye.

New Brand Releases

Lux Row Distillers Releases the 3rd Edition of its Blood Oath Trilogy Featuring Pacts 7, 8 and 9

The third edition of the Blood Oath Trilogy contains Pacts 7, 8 and 9 – reserved since 2021, 2022 and 2023, respectively – and is packaged in a custom black wooden display box designed to highlight each Pact’s distinctive label.

New Brand Releases

Old Elk Announces its First Straight Wheat Whiskey Finished in French Limousine Cognac Casks

Old Elk Cognac Cask Finish Straight Wheat Whiskey begins after six years of aging the Straight Wheat Whiskey, with an additional 6 months to a year of finishing in carefully selected French Limousine Cognac Casks.

New Brand Releases

Old Forester Announces Birthday Bourbon 2024: 12 Years Old, and 107 Proof

This year the bourbon is 12 years old and 107 proof – and consumers can earn the opportunity to purchase this rare bottle via a national sweepstakes.

New Brand Releases

Chattanooga Whiskey Releases Russian River Pinot Cask Finished Bourbon

For their fifth finish, the distilling team revisited California wine - this time selecting Pinot Noir casks from the Russian River Valley of Sonoma County.

New Brand Releases

Blue Note Launches Limited-Release Honey Rye Cask

American oak barrels used for finishing were repurposed to produce a delicious, locally sourced, barrel-aged honey. The team then returned the whiskey, which was aged for a minimum of three years, to the honey-infused casks for another round of aging...

New Brand Releases

Ross & Squibb Distillery Release Remus Repeal Reserve Series VIII

This year's offering includes 9% of a 17-year-aged bourbon containing 21% rye; 24% of a 10-year-aged bourbon comprising 21% rye, and 67% of a second 10-year-aged bourbon containing 36% rye.

New Brand Releases

Get Ready for the Four Roses 2024 Limited Edition Small Batch Bourbon Release on September 14

Non-chill filtered and bottled at 108.2 proof; the 2024 Limited Edition Small Batch Bourbon features four hand-selected batches aged 12 to 20 years.

New Brand Releases

2024 Yellowstone Bourbon Limited Edition Kentucky Straight Bourbon Whiskey

The 2024 Yellowstone Limited Edition Kentucky Straight Bourbon Whiskey is presented in custom-designed bottles featuring embossing, a label with the 2024 Yellowstone Limited Edition emblem and a high-end natural cork.

New Brand Releases

New Green River 1885 Bourbon Eyes the On-Premise

Comprised of a mash bill of 76 percent local corn, 15 percent rye and 9 percent malted barley, Green River 1885 is aged a minimum of four years, presented at 85 proof (42.5% abv) and offered exclusively in 1L packaging for a suggested retail price of $21.99.

New Brand Releases

Buzzard's Roost Launches First Bottled-in-Bond Bourbon

With a mash bill of 51% corn, 45% wheat and 4% malted barley, Buzzard’s Roost Bottled in Bond Bourbon stands out for the silky mouthfeel and subtle sweetness that wheat brings to the party.

New Brand Releases

Uncle Nearest to Launch 'Lost Chapter' Series Commemorating Founder Fawn Weaver's Book, Love & Whiskey

A 7-year-old barrel-strength whiskey between 110 and 120 proof, the bottle celebrates the seventh anniversary of Uncle Nearest's launch. Only 7,000 bottles are available.