Like a train, Chattanooga Whiskey Co.’s growth comes from strong momentum
Part of why he believes Chattanooga has enjoyed double-digit growth over so many years is its affordable price. The SRP of its flagship 91 proof, priced at $35, is well within the reach of everyday drinker preferences. Depending on age and quantity, its Experimental releases range from $50 to $80.
Timelines in stories rarely help unless they provide momentum to a retelling. The backstory of Chattanooga Whiskey Co.’s creation does just that.
· When the state of Tennessee stopped legal distillation in 1909, clearly it was eager to get on to Prohibition—which didn’t start until 11 years later. That sense of urgency to stop distilling created long-term ripple effects such as the following: